How I wrote a Facebook ad that pays

Before I start, its really good to be back. I'm sooooooo glad the holidays are over. After a one month visit, I sent my daughter back to school in Hawaii, my husband found some temp-work to keep him busy after being laid-off and I FINALLY finished "senior year" and just sent it off for formatting, now I can nurture my blog again.
With the craziness that was my life I didn't do much in the form of marketing. But the one thing I did do was revisit my decision to advertise "The chick friends" with FB. For those who were following I placed an ad with FB back in October and accidentally deleted it and couldn't retrieve it after receiving almost 300 likes. I swore off FB because there was no one I could go to for help because FB doesn't have a customer service staff. Anyway, back in mid December I decided to give it one more shot. I placed an ad and to my surprise I started getting sales; not enough to pay the mortgage but enough to cover the advertising cost and to buy groceries. I was very pleased with the results. I went back and looked at my old ad and compared it to my new ad to see what the difference was; it's all in the wording. I used the same photos for both ads; but this time I simply changed the wording.


Old FB ad

Hey girls...ever wonder what he's thinking?

Find out in this edgy coming of age series
"The chick friends rules"

With this ad I sold a whopping...get ready for it...4 books.













New FB ad

The Chick Friends Rules teen book series only $0.99

With the new ad I sold 48 books in the remaining two weeks of December.


Somehow the formula is working. I was honest and got straight to the point. So, whomever clicked on my link knew immediately I was selling an Ebook for $0.99. I'm seeing a steady stream of sales as those who purchased "freshman year" are committing to the series and buying the subsequent titles as well. That's $6.11 in royalties per customer if they purchase the entire Ebook series. I'm selling between 1-5 books per day. It's not a lot but it's a significant jump from the first FB ad. However I've only sold 2 actual paperback copies generating $1.62 in royalties. With those low numbers I should continue to nurture the Ebooks. My goal is to sell about 300 books per month but I'll take what I can get. I'm still in the learning phase.

It's funny how changing a few words around can be the difference between selling and not selling.