I found it funny that it was easier to write a 90,000 word novel than to come up with a 30 word ad.I'm really interested in this topic because my Facebook ad always leaves me wondering how I can improve my sales numbers by just changing a few words around. FB is the only marketing I'm doing at the moment, frankly because I'm lazy to do anything else. Blame it on the lack of sun from the blah Chicago winter. I read lots of blogs from other writers who are hitting the pavement going to libraries, book clubs, neighborhood book stores, etc to sell their books and I always feel like I should be doing more. But if I can sell my books from the comfort of my sofa with nothing more than a laptop and some creative wording; I'm going for it. I'll do footwork in the spring. Anyway, I was digging through an old box of junk in my basement and I found an old book I bought back in the 90's on advertising. Although it's a 20 year old book it offered some timeless advice on selling. Here are some simple "call to action" words that I will be using in my ads.
1. Buy Now
6. Offer expires
7. Click here
9. Free gift
10. Limited time
Here are some "call to action" word that's relevant for today.
11. Immediate download!
If you guys want to add some of your own "call to action" words that have worked for you; leave it in the comment box.