What's the point of this blog!

I'm documenting the marketing for my YA book series "The chick friends rules". I want to see which marketing strategies will work best in creating buzz and hopefully income. So, sign up below and take the journey with me.

Tuesday, February 21, 2012

Facebook vs AdWords

I've come to realize that promoting my book is going to require some form of paid advertisement; that's the hard reality of it.
I have a FB ad that's been working particularly well for me and I'm on my way to doubling my sales this month and that's just by increasing my CPC (Cost Per Click) by an extra $0.10. But still, I was dissatisfied and wanted to sell 10-20 books per day instead of 4-5 books per day. I kept running into these $75 Adwords coupons all over the place; so I clicked on the "coupon" which was really a sorta credit application that had to be approved. I went ahead and filled out the application (they don't ask for your s.s.) which asked some basic questions about my project. A few hours later I received a rejection letter, they didn't tell me why I was rejected but there you have it. After that I decided to set up my own account just to test the waters of Google advertising. The process was complicated and tedious. I felt like I needed to hire a savvy ad-executive just to get me through it. It took me a couple of days to figure it out but I was successful with setting up the ad and all the components that came with it. The downside was I wasn't allowed to market to anyone under the age of 18; well that's my entire audience (13-17) but I proceeded anyway. The most important part of the set-up was picking the keywords. I chose 34 relevant keywords. I was ready to go. I put in my cc information and set the date for the weekend only, between the hours of 6pm and 3am, because those are the hours teens are wasting away in front of the computer. Now, for the grand finale, after I put in my cc information my keywords lit up with the minimum prices of CPC. My average CPC was $1.25. Kiss my butt Adwords. Some keywords were $0.40 per click but with my 34 keywords my daily budget would exceed $25 per day. I set my daily budget to only $12 per day. My FB ad runs at $1.50 per day. Needless to say I deleted my account and increased my daily budget on FB. I figured that's where teenagers go to live anyway.
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  1. Go to http://www.facebook.com/marketing and apply for the small business boost. If you're fan page is eligible, you'll receive free FB Ad credits.

  2. Adwords did not work for me either.. I will probably try FB like you have.